Your Privacy is Important to Us
Last Updated: 12-2-2017
Although NOVA Medical Exercise is not required to abide by HIPAA regulations, we take your privacy very seriously.
NOVA Medical Exercise will protect all individually identifiable health information held or transmitted by a covered entity or its business associate, in any form or media, whether electronic, paper, or oral. The HIPAA Privacy Rule calls this information protected health information (PHI).
Individually identifiable health information is information, including demographic data that relates to:
- the individual’s past, present or future physical or mental health or condition,
- the provision of health care to the individual, or
- the past, present, or future payment for the provision of health care to the individual,
and that identifies the individual or for which there is a reasonable basis to believe it can be used to identify the individual. Individually identifiable health information includes many common identifiers (e.g., name, address, birth date, Social Security Number).
Basic Confidentiality Policy
Where personal information is required to use or interact with the site, it is our policy that this information—such as your name, postal or email address, or telephone number—is private and confidential. The personal information you provide to NOVA Medical Exercise is stored in a secure location, accessible only by appropriate staff, and is used for the purposes set forth in this policy, such as to reply to a question or to send requested materials.
We collect two types of information from visitors to the site: (1) Personal information; and (2) Non-Personal information, such as your IP address or cookies.
1. Personal information
“Personal information” is information that identifies you personally, such as your name, postal address, telephone number, or email address. NOVA Medical Exercise collects and stores the personal information that you have provided to us. Here are some examples of manners in which we may collect your personal information on the site:
- We will collect your first and last name, email address, and phone number when you contact us through the site;
- We may collect your email address if you contact us with a question;
The above list provides an example of the personal information that may be collected from you on the site. If you do not want NOVA Medical Exercise to collect your personal information, please do not provide it to us.
2. Non-Personal information
“Non-Personal information” can be technical information or it can be demographic information, such as your age, gender, ZIP code or other geolocation data, or interests. Non-personal information does NOT identify you personally. Here are some examples of the non-personal information that is collected via the site and a description of how this information is used:
- Internet Protocol (IP) address — Your IP address is a number that lets computers attached to the Internet know where to send you data — such as the webpages you view. We use this information to deliver our webpages to you upon request, to tailor our site to the interests of our users and to measure traffic within our site.
Cookies are text files sent by Web servers to Web browsers and are stored on the user’s computer or mobile device. If the browser is loading a page and the server requests the information stored in the cookie, the cookie is sent back to the server.
Cookies contain data about the user’s activities on the website, and can be used by Web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website.
Cookies may be either “persistent” or “session” cookies. A persistent cookie will remain valid until its set expiration date (unless deleted by the user). A session cookie will expire at the end of the user session, when the Web browser is closed.
Google Analytics Advertising Features NOVA Medical Exercise has Implemented
NOVA Medical Exercise uses the certain Google Analytics Advertising Features, which contain cookies. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. NOVA Medical Exercise follows the Google Analytics policy requirements found at https://support.google.com/analytics/answer/2700409, which are incorporated herein by reference. The specific Google Analytics Advertising Features that NOVA Medical Exercise uses include only the following: Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and Integrated Services that require google analytics to collect data via advertising cookies and identifiers. NOVA Medical Exercise does not use the Google remarketing features. You can opt out of the foregoing Google Analytics Advertising Features by following the instructions at this link: https://tools.google.com/dlpage/gaoptout/.
Cookies do not contain any information that personally identifies the user, but information that we store about the user may be linked by us to the information stored in and obtained from cookies.
Our site uses the information we obtain from people’s use of our website through cookies (such as the Google Analytics cookie) for the following purposes:
- To recognize the user’s computer when the user visits the website.
- To track some user actions during website navigation.
- To improve the website’s usability.
- To analyze the use of the website.
- To administer the website.
When users visit our site, third-party cookies (such as Google advertising cookies) may be sent to their computers by NOVA Medical Exercise’s advertisers or service providers.
They may use the information obtained from these cookies:
- To track users browsing across multiple websites.
- To build profiles of users’ Web surfing.
- To target advertisements that may be of particular interest to users.
Most browsers allow users to refuse to accept cookies.
- In Internet Explorer, you can refuse all cookies by clicking “Tools,” “Internet Options,” “Privacy,” and selecting “Block all cookies” using the sliding selector.
- In Firefox, you can block all cookies by clicking “Tools,” “Options,” and un-checking “Accept cookies from sites” in the “Privacy” box.
- In Google Chrome, you can adjust your cookie permissions by clicking “Options,” “Under the hood” and Content Settings in the “Privacy” section. Click on the Cookies tab in the Content Settings.
- In Safari, you can block cookies by clicking “Preferences,” selecting the “Privacy” tab and “Block cookies.”
Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you may not be able to log on, access content or use search functions, for example.
Users can also delete cookies already stored on their computers:
- In Internet Explorer, you must manually delete cookie files.
- In Firefox, you can delete cookies by first ensuring that cookies are to be deleted when you “clear private data” (this setting can be changed by clicking “Tools,” “Options” and “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.
- In Google Chrome, you can adjust your cookie permissions by clicking “Options,” “Under the hood,” and Content Settings in the “Privacy” section. Click on the Cookies tab in the Content Settings.
- In Safari, you can delete cookies by clicking “Preferences,” selecting the “Privacy” tab and selecting “Remove All Website Data.”
Doing this may have a negative impact on the usability of many websites.
- Web Beacons (also known as “clear gifs,” “Web bugs” or “pixel tags”) — “Web Beacons” are tiny graphics with a unique identifier, similar in function to cookies, and are used to allow us to count users who have visited certain pages of the site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Web beacons can tell the sender whether and when the email has been opened. In contrast to cookies, which are stored on a user’s computer hard drive, Web beacons are embedded invisibly on Web pages.
- Demographic Information — “Demographic Information” may be your gender, age, ZIP code or geolocation data, and/or interests, which you voluntarily provide to us on the site. We use this information to provide you with personalized services and to analyze trends to ensure the information provided by the site meets your needs.
Please note that we also consider aggregated information, which is not personally identifiable, to be non-personal information. The above list provides an example of the non-personal information that is collected via the site.
Use of Information Collected Via the Site
1. Personal information
We use your personal information that is collected on the site primarily for the following purposes:
- To deliver services, such as educational programs, information or newsletters you request or purchase;
- To alert you to special offers, updated information and other new services from NOVA Medical Exercise or other third parties or to forward promotional materials;
- To fulfill the terms of a promotion;
- To ensure the site is relevant to your needs;
- To help us create and publish content most relevant to you;
- To contact you regarding additional services and features;
- To request your feedback about your experience with NOVA Medical Exercise;
- To allow you access to limited-entry areas of the site.
2. Non-Personal information
Non-personal information is used as described above and in other was as permitted by applicable laws, including combining non-personal information with personal information.
No data transmissions over the Internet can be guaranteed to be 100 percent secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to NOVA Medical Exercise is done at your own risk. However, NOVA Medical Exercise uses website security measures consistent with current best practices to protect its website, email and mailing lists. These measures include technical, procedural, monitoring and tracking steps intended to safeguard data from misuse, unauthorized access or disclosure, loss, alteration or destruction.
We realize there can be incidents of misuse or unauthorized program incursions, as almost every website, service and user encounters. In those instances, our goals are to move quickly to isolate the problem, ensure or restore proper functionality and minimize any inconvenience to our users. As appropriate and necessary, NOVA Medical Exercise will notify the relevant authorities of these incidents of misuse or unauthorized program incursions of the NOVA Medical Exercise website.